THE FOUNDER
ABOUT
BEHIND THE BRAND
I'm Michelle - designer, strategist, and the creative visionary behind Web Design by Michelle. I build luxury digital experiences for intentional founders who are ready to show up like the industry leaders they already are.
HOW IT STARTED
MY STORY
Web Design by Michelle didn't start in a boardroom with a business plan. It started with a belief that intentional founders deserve digital experiences that truly align with them. Not templates. Not "good enough." Not the same cookie-cutter designs recycled across industries.
I saw talented entrepreneurs, brilliant people building real businesses, held back by websites that didn't reflect an ounce of their expertise. Their work was premium. Their digital presence was anything but. That gap became my obsession, and closing it became my life's work.
I don't design websites. I design the moment someone lands on your page and instantly knows they're in the right place.
Today, I specialize in luxury web design and brand identity for founders, solopreneurs, and personal brands across industries. I work on Wix Studio, Webflow, Shopify, and Wordpress, choosing the platform strategically for each client.
Every project begins with strategy and ends with a digital presence that doesn't just look incredible, it converts. Because at the end of the day, a beautiful website that doesn't drive results is just art. And you're building a business.
20+
BRANDS ELEVATED
3+
PLATFORMS MASTERED
24hr
RESPONSE TIME
DESIGN PHILOSOPHY
WHAT I BELIEVE
01
STRATEGY BEFORE AESTHETICS
Beautiful design without strategy is decoration. Every project starts with understanding your business goals, your ideal client, and the journey you want them to take. Then we design.
02
RESTRAINT IN LUXURY
The most powerful brands don't shout, they speak with authority through simplicity. I draw from confidence through restraint, luxury through intentional reduction, impact through white space.
03
CONVERSION IS THE METRIC
A website that doesn't convert is an expensive piece of art. Every layout, every headline, every button placement is engineered to guide your visitor from curiosity to action. Design is the vehicle. Revenue is the destination.
04
CUSTOM DESIGN
Your brand is one of a kind, your digital presence should be too. Every site I build is custom from the first wireframe to the final pixel. No shortcuts that compromise your positioning.
05
SEO IS NOT OPTIONAL
I build search engine optimization into the foundation of every project. Site architecture, page speed, meta structure, content strategy, because the most stunning website in the world is worthless if nobody finds it.
06
THE EXPERIENCE IS THE BRAND
From the discovery call to post-launch support, every interaction should feel as premium as the work itself. I design client experiences with the same intentionality I bring to client websites.
HOW I WORK
THE PROCESS
01
DISCOVER
​
We explore your brand, goals, and vision on a strategy call.
02
STRATEGIZE
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I map your site architecture, user journey, and conversion flow.
03
DESIGN
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Custom concepts brought to life with your feedback at every stage.
04
LAUNCH
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We go live together with training and 30-day post-launch support.